ING

Social Campaign

This social campaign supported the launch of a new ING credit card, focusing on clear communication and accessible storytelling within a regulated financial environment.

The project was produced under Nextpost Amsterdam, with the creative concept developed by Superheroes. I was responsible for production and execution, ensuring smooth delivery across social formats.

The main challenge was translating a financial product into engaging social content while maintaining trust and clarity. Through close collaboration between creative and production teams, the campaign delivered platform-ready content aligned with ING’s brand standards.