Kabanovskiy is the creative practice and portfolio of Rouslan Kabanov, a strategist and content lead with over 15 years of international experience in influencer marketing, campaign development, content production, and social media.

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This platform showcases the work I've shaped, led, and contributed to throughout my career, in collaboration with agencies, partners, and brands across different industries.

My background spans roles at Paramount, Invite, and my own studio, NextPost. These experiences taught me how to connect strategy, influencers, and content into clear, effective campaigns. Along the way, I've developed a particular passion for food content—it's where creativity, culture, and storytelling come together in ways I genuinely love working with.

Today, Kabanovskiy helps brands move from idea to execution.

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I work across four core areas:

• Strategy development - shaping direction and defining concepts

• Influencer marketing - managing creators and partnerships across Europe

• Content creation - producing work that resonates and performs

• Social media - building plans that drive engagement and reach

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Whether it's developing a campaign from scratch, refining a concept, or scaling content across channels, my approach is always the same: clear, modern, and results-driven.

On this site, you can explore selected projects, understand the services I offer and get a sense of how I work. Pricing and scope vary per project, but the process is straightforward: we discuss your goals, define the concept, build a strategy and bring it to life with content that connects.

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Ready to start? Let's talk.