The Distinguished Gentleman’s Ride
Social Campaign
This social campaign was developed for The Distinguished Gentleman’s Ride, a global initiative that combines motorcycle culture, style and social impact. The project focused on creating distinctive, culture-led content that could stand out on social platforms while staying true to the event's spirit.
The campaign was produced under Nextpost Amsterdam, with the creative concept developed by Superheroes. I was responsible for production and execution, ensuring that creative ambition translated into a refined and immersive final result.
The objective was to elevate the social storytelling around the ride, using strong narrative and sound design as core creative elements. The outcome was a highly recognised campaign that received multiple industry nominations, was shortlisted in the top three at the Webby Awards alongside Apple, and received awards, including recognition from Buma for best sound design.
One of the key challenges was balancing cinematic ambition with the fast-paced nature of social platforms. Through close alignment between creative and production teams, the project delivered cultural impact as well as international industry recognition.
