MTV
Promo Campaign
This promo campaign was developed to support MTV’s on-air and digital presence with energetic, culture-led content designed to resonate with a young, entertainment-driven audience. The focus was on translating the channel’s identity into short-form promotional assets suitable for multiple platforms.
The project was created under Nextpost Amsterdam, where I was responsible for production and execution. The creative concept was developed by Superheroes, with close collaboration to ensure the final output stayed true to MTV’s tone and visual language.
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The objective was to deliver promo content that felt bold, current and unmistakably MTV. The outcome was a set of campaign assets that aligned creative intent with efficient production and platform-ready delivery.
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A key challenge was maintaining MTV’s strong brand personality while working within tight production frameworks. Through clear coordination between creative and production teams, the campaign was executed smoothly and to brief.