MTV
Promo Campaign
This promo campaign was developed to support MTV’s on-air and digital presence with energetic, culture-led content designed to resonate with a young, entertainment-driven audience. The focus was on translating the channel’s identity into short-form promotional assets suitable for multiple platforms.
The project was created under Nextpost Amsterdam, where I was responsible for production and execution. The creative concept was developed by Superheroes, with close collaboration to ensure the final output stayed true to MTV’s tone and visual language.
The objective was to deliver promo content that felt bold, current and unmistakably MTV. The outcome was a set of campaign assets that aligned creative intent with efficient production and platform-ready delivery.
A key challenge was maintaining MTV’s strong brand personality while working within tight production frameworks. Through clear coordination between creative and production teams, the campaign was executed smoothly and to brief.