L' Atelier
Content Marketing Strategy & Creation
This project was developed as a full content marketing initiative aimed at building a refined and consistent brand presence through editorial-style storytelling. The focus was on creating a distinctive content world that could support long-term brand communication rather than short-term campaign impact.
The campaign was fully created under Nextpost Amsterdam, where I was responsible for both the strategic foundation and the creative execution. This included defining the content strategy, shaping the visual and narrative direction, and overseeing production across formats.
The objective was to establish a clear content framework that aligned brand identity with audience expectations, allowing the brand to communicate with confidence and coherence across channels. The result was a structured content ecosystem that could be scaled and adapted over time.
One of the main challenges was maintaining editorial quality while producing content at a consistent pace. By combining strategic planning with hands-on creative direction, the project delivered depth, consistency and long-term value for the brand.
