Leffe
Social & Influencer Campaign
This project focused on developing a social and influencer campaign that reflected Leffe’s heritage-driven brand positioning while remaining relevant within contemporary digital culture. The campaign combined crafted storytelling with influencer-led content to extend the brand’s presence across social platforms.
The production was executed under Towel Media, where I acted as Senior Producer. I was responsible for the full scope of the project, including production planning, influencer coordination, timeline management and final delivery.
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The objective was to create content that felt authentic to both the brand and the creators involved, while maintaining a consistent visual and narrative standard. The result was a cohesive campaign that balanced brand storytelling with social-first execution.
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The main challenge was aligning multiple influencers and production elements within a single creative framework. Through structured production management and close collaboration with all stakeholders, the project was delivered efficiently and in line with Leffe’s brand values.
