Leffe
Social & Influencer Campaign
This project focused on developing a social and influencer campaign that reflected Leffe’s heritage-driven brand positioning while remaining relevant within contemporary digital culture. The campaign combined crafted storytelling with influencer-led content to extend the brand’s presence across social platforms.
The production was executed under Towel Media, where I acted as Senior Producer. I was responsible for the full scope of the project, including production planning, influencer coordination, timeline management and final delivery.
The objective was to create content that felt authentic to both the brand and the creators involved, while maintaining a consistent visual and narrative standard. The result was a cohesive campaign that balanced brand storytelling with social-first execution.
The main challenge was aligning multiple influencers and production elements within a single creative framework. Through structured production management and close collaboration with all stakeholders, the project was delivered efficiently and in line with Leffe’s brand values.
