Pepsi x KFC
Campaign/Creation
This project was developed as a collaborative campaign between Pepsi and KFC, bringing together two globally recognised brands within a single creative execution. The focus was on producing bold, entertaining content that felt native to both brand worlds while remaining highly shareable across platforms.
I worked on the project as Producer, overseeing the production process from preparation through delivery. The campaign was produced under Chuck Studios, where close coordination between creative, production and brand stakeholders was essential.
The objective was to execute a high-quality campaign efficiently, without compromising on creative intent or brand alignment. The outcome was a polished, campaign-ready production that supported both brands’ communication goals and translated effectively across channels.
A key challenge was managing the complexity that comes with co-branded productions. By maintaining a structured production process and clear communication, the project was delivered smoothly and to a high standard.
