Invite Agency
Creative Director - Influencer Marketing
This project focused on shaping the creative and strategic identity of Invite Agency, an influencer marketing agency built around exclusive talent management and high-end content creation.
As Creative Director, I was responsible for the agency’s full brand representation, built and led a creative team of around 15 people, and was part of the core management team. I worked closely with top-tier influencers, defining creative direction, content formats, and long-term positioning.
The goal was to move influencer marketing beyond one-off campaigns and build sustainable brand partnerships. The outcome was a clear creative framework and a scalable way of working that strengthened Invite Agency’s market position while preserving authenticity